NOW Music channel rebrand
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NOW Music channel rebrand

We have just given a major facelift to the TV spin-off for the hugely successful music brand Now That’s what I Call Music.

We created branding featuring the iconic ‘NOW’ logo set into an animated 3D environment for pop, dance, and urban genres; as well as branding for the new NOW Britain’s Hit 40 chart show. In addition, a complete on-screen package and kit of parts was provided for the channel. The project was created in Maya and After Effects.

We used world-famous composer Dave Bethell to create all custom music and sound design for the rebrand as the first project for his new company Cheeky Music based in Los Angeles. We even brought in a turntablist to scratch ‘N-n-n-n-n-now’ for us! The new look is now on-air Sky channel 378.

Executive Creative Director – Ed Scott

Custom Music – Cheeky Music