Shameless successfully won the pitch to create the complete rebrand for Universal Music / All Around The World urban music channel AKA to help it maintain its trend-setting position on the Sky EPG. After spending the past few months getting fully-acquainted with all things grime and hip hop related we proudly can say that we now know the difference between Dappy and Drake.
A new logo was created, along with specific idents for UK and US music programming, in addition to a complete on-screen package. As an extra coup for the project we managed to convince playlisted artist Show N Prove to create custom music for the idents. The new look is now on-air on Sky channel 385.
Executive Creative Director – Ed Scott
Custom Music – Show N Prove